If you ran a business in Nigeria during the Buhari era, chances are you didn’t just run a business — you survived a business. You

If you’ve ever sat there refreshing your account balance after sending your final invoice, wondering, “Why is this payment taking forever?” — you’re not alone.

Let’s talk about something that doesn’t get enough airtime in business circles:Making money is not the same as keeping money. Every month, I meet hardworking

One of the most common things I hear from small business owners is, “I’m not big enough for structure yet.”But let’s be honest—if you’re too

The silent trap We all start businesses with passion. You want freedom, control, and a life where you don’t have to answer to anyone. You

Many small business owners in Nigeria don’t have a visibility problem. Or a pricing problem. Or even a product problem. They have a follow-up problem.

Imagine waking up to orders you didn’t push, referrals you didn’t beg for, and loyal customers who come back—even when you’ve gone quiet on social

When we talk about “business,” most people imagine strategy decks, pitch presentations, and maybe an MBA. But in Nigeria, some of the sharpest business minds

If you’re running a small business in Nigeria right now, you already know what the hustle feels like. You’re the admin officer, marketer, customer service

Before most Nigerians buy anything (especially online), they do one thing first. They scroll through the comments.They ask someone, “Have you used them before?”They check

Let’s get straight to it: posting content is not the same as building a business. Yes, we know—content is important. You’ve been told to “stay

Let’s be real—slow sales happen to every business. Even the most established brands experience dry seasons where orders slow down, enquiries get fewer, and the